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[October 7, 2011 - Oakland, CA]
7 Business Lessons in a Cup of Coffee
Today I made a pilgrimage to Blue Bottle Coffee's roastery in Oakland, CA. I'm not even a big coffee drinker anymore, but there is something so alluring about the smell and taste of their brew. I brew it a cup at a time, like they do in the shop, in my French press pot. Then I sit and drink it with full sensory awareness. I don't even want to multi-task when drinking this coffee. It's that good.
The following is from Blue Bottle Coffee's about page:
"... a slightly disaffected freelance musician and coffee lunatic, weary of the grande eggnog latte and the double skim pumpkin-pie macchiato decides to open a roaster for people who are clamoring for the actual taste of freshly roasted coffee.
Using a miniscule six-pound batch roaster, he makes an historic vow: “I will only sell coffee less than 48 hours out of the roaster to my customers, so they may enjoy coffee at its peak of flavor. I will only use the finest organic, and pesticide-free, shade-grown beans.”
In just those two paragraphs we have 7 business lessons to take away:
- be who you are
- notice what disturbs you
- make a valuable alternative
- for a specific kind of person
- using simple tools
- in a specific, consistent way
- according to defined standards
This is what I am dwelling on as I consider the kind of website I want to re-make.
Recommended reading: Blue Bottle Coffee website (lovely pictures, and true poetry in the writing)
Forbes Magazine recently featured Blue Bottle Coffee in an in-depth article, "Caffeine from Olympus", with videos.
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Who? / What? / Why?
If you landed here from a link or something and are wondering what The Blank Slate is all about - the story begins here. You can learn more about Lisa Sonora Beam, the author, here.
Thank you and enjoy.
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